![]() Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers-arguably the world experts in visual storytelling. ![]() While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.įocusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. ![]() Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities.
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